According to the BBC, the French car marker, Citroen, has apologised for an advertisement featuring Mao which ran in the Spanish newspaper El Pais. What I find interesting about this is the response of, presumably, young(er) commentators. Given that their parents and grandparents are likely to have suffered to some extent during the Cultural Revolution, their support for Mao seems surprising. Perhaps the unwillingness, or sheer inability (due to trauma and fear of repercussions) of the older generation to discuss the human aspects of the Cultural Revolution, has created a chasm between the experiences of those who lived through it, and the popular imagining of China under Mao? Would a ‘remembrance’ museum of the Cultural Revolution make a difference?